November 12, 2007

We are proud to unveil our New Busey website which was designed to provide you with comprehensive, user friendly access to information about our financial products and services. Further, we believe this site communicates to you what the New Busey brand identity represents to our associates, our shareholders and our customers.

Customers and associates from each market First Busey Corporation serves in three states and eleven county market areas participated in a research study that led to the creation of our New Busey Brand. More than a logo, our new identity is the symbol of a brand that stands by Commitments to our customers and Qualities in our associates dedicated to fulfilling a brand promise, "provide the knowledge and convenience to fulfill our customers’ financial needs."

Busey is a financial services company offering personal and business banking, financial planning, wealth advising, investments and payment processing. We help our customers achieve their financial goals through a balanced approach. Our customers want to balance their lives and their money --- our commitment is to make sure they succeed.

That’s what we believe New Busey means and what our new identity represents. The process was exhaustive and inclusive and we believe absolutely necessary for any company that seeks to connect to its customers and communities.

We welcome your feedback.